Microsoft has lanched a  new TV commercial comparing its own voice assistant service Cortana and Siri. You can guess predictably the results, not in favor of Apple virtual assistant.

 Seems like the idea of underestimating Apple's devices in commercials by its competitors is gaining much attention and gathering attraction, first by Samsung ads and now Microsoft.

Microsoft's latest TV commercial while marketing the new device from Nokia, the Nokia Lumia 635 running Windows Phone 8.1. The ad is targeting Siri's - the virtual assistant made by Apple capabilities and performances in contrast with Cortana.The ad  titled "Happy Anniversary".  


The ad title has to do with Caroline's husband, the owner of the Nokia 635, that when uses Cortona as a reminder to his wedding anniversary, while Siri was incapable of creating the reminder and so on.


the mean idea of the ad is showing how much reliable Corona is in contrast with Siri.I personally respect Apple's creativity in advertising their devices, unlike Samsung and Microsoft that recently rely on these type of advertisement. Let us know what you think in the comment section below.  



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Mohcine Ariani

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